Google AdWords has a more to offer than most small business owners realize. In this HubSpot article Samantha Shannon reviews seven little-known ways to manage your campaigns, customize your ads, and improve your targeting. This includes:
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- Call-Only Campaigns: For businesses who place more value on a phone call than a website visit conversion.
- Ad Extensions: Allow a higher click-through rate, increased visibility and better user experience.
- Customer Match: Retarget your audience in their browser, using your own e-mail list.
- Ad Customizers: Change text in ads based on someone’s search input.
- Google’s Display Network: Offers ways to target users by interest. This increases the chances users who are interested in your product/service will recieve your ad.
- App Promotion Ads: For companies that have an app, offers buttons for to click/download the app from the ad.
- AdWords Editor: Provides a free desktop app to download and manage multiple accounts for offline editing.
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Get Better Google AdWords Results
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