Google Business Profile (GBP): How to Do Call Tracking

Curious about how to effectively track local search calls using Google Business Profile (GBP)? This blog will walk you through the steps to set up call tracking in your GBP account, guaranteeing better revenue attribution.

Utilizing Google Business Profile (GBP) is a powerful method for attracting leads to your local business. With Google’s removal of Call Tracking from Business Profiles, it’s now harder to gauge the success of your listing. For local businesses and organizations, every lead is crucial, making phone lead tracking essential.

Will it hurt my NAP if I track Google Business Profile calls?

In recent years, Google Business Profile call tracking has evolved drastically. In the past, messing with your Google Business Profile listing was a risky move that could lead to suspension and chaos with your online directory listings. But now, Google has provided businesses with the ability to use secondary numbers without sacrificing NAP consistency (Name, Address, Phone Number). This is essential for search engines to properly understand your business information and streamline call tracking processes.

Have you heard of NAP? In the world of business listings and online directories, NAP stands for a crucial component—the name, address, and phone number of a business. Ensuring that this information is consistent and accurate is vital for boosting local SEO (Search Engine Optimization) and increasing online visibility.

So, the answer is a definite ‘No’. Tracking calls from Google Business Profile won’t harm your NAP. In fact, not tracking calls means missing out on vital information.

Step 1: Get a tracking number

To start, you’ll need a call tracking solution. For the sake of this blog, let’s assume you’ve chosen D Media to manage your SEO, including organic and local search. We will provide a local call tracking number as part of our service. Now, let’s review the steps needed to ensure effectiveness.

Step 2: Login to your GBP listing

Next navigate to the “Contact” tab and locate “Contact Information”

Next, scroll down to locate your primary phone number. Click on it and see a blue button below that reads “add phone number.”

Ensure you have your call tracking number ready for pasting or input.

Step 3: Add tracking number to your GBP profile

Now follow these steps: Click the blue “add phone number.” Copy and paste your primary number (the one used for directory listings and citations) into the additional phone number category.

Then, insert your call tracking number into the primary slot.

Click Save, and your Google Business Profile dashboard will now feature the call tracking number.

This empowers you to monitor calls originating from your listing, addressing potential inaccuracies in Google Business Profile insights. This method ensures precise data collection, complementing the tracking of website leads.

Step 4: View phone call data from your tracking reports

Accompanying your results reports from D Media, you will see how many leads have called you from SEO, including organic and local search, with a breakdown detailing caller ID, date/time of call, duration, phone number called from, location (city, state), and more!

Summary

Google Business Profile call tracking is a crucial tool for businesses looking to boost their online visibility and track the effectiveness of their marketing campaigns. This powerful feature provides valuable data on customer interactions, helping companies refine their advertising tactics and enhance the customer experience. If you want to stand out online and stay ahead of the competition, integrating Google Business Profile call tracking into your strategy is a smart move.

Google Business Profile Call Tracking FAQ

What is Google Business Profile call tracking?

Utilizing Google Business Profile call tracking enables businesses to monitor and track phone calls stemming from their Google listing. This feature, part of the free online platform offered by Google, gives businesses the ability to create and manage their online presence, particularly within local search results. By implementing call tracking within GBP, businesses gain valuable insights into the performance of their listing and can effectively measure the impact of their online marketing strategies.

Can Google track calls from GBP?

No. In July 2023, Google quietly removed the call tracking feature from Business Profiles.

Can I track Google Business Profile phone calls?

Yes, indeed! You can utilize third-party call tracking services, such as the tracking offered by D Media, to monitor the calls coming in from your GBP listing. These services offer in-depth analytics and valuable insights into your call traffic.

What are the key benefits of GBP call tracking?

Call tracking for Google Business Profile (GBP) is a powerful tool for businesses and organizations seeking to enhance their online visibility and marketing strategies. Here are some key advantages it offers:

1) Monitor GBP Listing Performance: With call tracking, you can easily measure how effective your GBP listing is in generating phone calls. This data provides valuable insights into the impact of your listing on your business.
2) Understand ROI: By using call tracking, you can analyze the return on investment (ROI) of your GBP listing and other marketing efforts. This helps you identify which elements of your online presence are driving the most phone leads.
3) Identify Peak Call Times: Call tracking reveals when your business receives the highest volume of phone calls, enabling you to optimize your staffing and resources during these peak times.
4) Collect Prospect and Customer Data: Call tracking reports show you who called, when someone called, where they’re located, the phone number dialed from, and more. That means you’ll have data that you can use to do a variety of actions, such as create a custom audience on social media for retargeting.
5) Enhance Customer Service: Some call tracking services include call recording features that allow you to review calls for quality control and training purposes. This can lead to improvements in customer service and overall customer satisfaction. If you want this option from D Media, just let us know!

Consider D Media for Marketing with SEO and Local Search Promotion

At D Media, we’ve been providing SEO and search engine advertising services for over 15 years. We are not mass marketers trying to sign up hundreds of businesses. We are independent consultants who know what it takes to get a local business increased online visibly, growing organically over time as Google likes it, and continually increasing website traffic. We specialize in helping organizations generate new leads that turn into clients and provide a solid return on your investment.

Contact us for a free initial assessment. Once we understand your needs, we can begin the analysis necessary to develop a customized SEO program.