Understanding Printing Production: 3 Steps

Printing, Marketing / August 15, 2024 / 4 minutes of reading

Print marketing encompasses an array of materials, including brochures, presentation folders, sales sheets, rack cards, business cards, direct mail pieces, and signage. These printed materials serve as physical representations of a company’s brand and message, enabling effective communication with potential customers. Well-designed marketing materials have the power to engage and captivate audiences, allowing printing to […]

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Print Proof, Prepress Proofing: Client Questions Answered

Printing / July 10, 2023 / 5 minutes of reading

Q: “I am printing a professional, full-color, high-end brochure for our business. What kind of print proof or press proof can I expect from the printing company? What proofing method is best?” A: Here is an overview of the types of print proofs you may receive from your printing company. Types of Print Proofs 1)

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How to Choose the Best Dallas Printing Company

Printing / November 18, 2022 / 8 minutes of reading

Printed materials such as brochures, presentation folders, business cards, letterhead and other marketing collateral give potential clients an important first impression about your business. Since great collateral materials can impact your business’s success, why leave these to just any printing company? Choosing a printer to meet your needs is important. That’s why we’ve created a

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Do Print Reorders Cost Less?

Printing / July 8, 2019 / 2 minutes of reading

Repeat Orders—Then It used to be the norm in printing that an exact reprint—using same art with no changes—was less costly than the original print job. In the days of traditional film and plates, this was true. Artwork, prepress proofs, prepress work such as imposition and stripping, film and plates were all things that could

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Ink Colors and Printing—common Q & A

Printing / April 25, 2016 / 3 minutes of reading

At D Media, we provide both print and online marketing tactics. With the use of electronic forms of proofing methods, the two mediums (print vs. online) often overlap. This brings clients to a variety of valid questions about color and printing. Q: Why do colors in printed pieces look different from colors on my screen

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How to save $ on print: Proof, proof, proof (Tip #4)

Printing / November 11, 2015 / 2 minutes of reading

Make sure you’ve proofread your content at least 3 times before placing your print order. In addition, having another set of eyes review your art (including spelling, fonts, colors, and graphics) prior to placing a print order and during subsequent proofing stages will avoid last minute changes during the prepress phase and even on press. The

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How to save $ on print: Prepare your files (Tip #3)

Printing / October 6, 2015 / 1 minute of reading

A properly prepared art file flies through a prepress department. Make sure your art is created in a software program that your printing service supports. Check that there are no missing fonts or linked graphic and image files that could cause more prepress work, resulting in delay and increased costs. The goal is a seamless

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How to save $ on print: Plan ahead (Tip #2)

Printing / September 21, 2015 / 1 minute of reading

Some clients wait until the last moment to order printing. They have a trade show on Friday and wait until Tuesday to place their print order. Because of the tight deadline, press schedules have to be changed, and ordering paper and supplies on short notice results in rush charges. Advance planning can prevent all this.

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How to save $ on print: Ask questions (Tip #1)

Printing / August 23, 2015 / 1 minute of reading

To be cost-efficient with print orders, ask questions up front about things that affect printing costs, such as: paper and ink materials color conversion color-matching bleeds turn time what is involved for rush orders Also ask about prepress costs, like rates for fixing unexpected errors in your art, or converting your files if not supplied

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