SEO

Social Media Marketing

Tips for Boosting Website Traffic with Social Media

  Social media marketing creates interest in your target audience. It can generate links to your website, thus boosting search engine optimization (SEO) and hence more traffic. This article provides tips to improve SEO through social media. These include developing an engaged target audience, using keywords in social content and by posting links to our

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Traffic to Business Website

How Do Prospects Find Your Business Website?

As much as we love Google, unfortunately the search engine doesn’t always let businesses see the exact keywords visitors use to find their websites. This encourages web marketers to pay for Google Adwords in order to test out different keywords for clickthroughs and conversions. However, this article offers four alternative ways to unlock (not provided)

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Google Ads SEO Online Advertising

Want Better Google AdWords Results? Check Out These Features!

Google AdWords has a more to offer than most small business owners realize. In this HubSpot article Samantha Shannon reviews seven little-known ways to manage your campaigns, customize your ads, and improve your targeting. This includes: . Call-Only Campaigns: For businesses who place more value on a phone call than a website visit conversion. Ad

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SEO vs PPC: Which for your business?

Which is right for your business, pay-per-click (PPC) advertising or search engine optimization (SEO)? That depends on a number of factors, including your time scale. Pay-per-click may deliver faster returns if your keywords are a good fit, but SEO can provide a tremendous impact if you have the budget and patience to wait six months or

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