When it comes to digital advertising, the question of whether to focus more on Google Ads or Social Media Ads often arises. Both platforms have their own unique advantages and can be incredibly effective in reaching a target audience. However, determining which one to prioritize depends on various factors such as budget, marketing goals, and […]
Do We Focus More On Google Ads or Social Media Ads? Read More »
What Is a Facebook Quality Score and Why Is It Important for Your Campaigns? There is a saying in Texas, “if you don’t like the weather, wait 10 minutes”. On Facebook, there should be a saying, “if you don’t like the metrics, wait 10 minutes”. Once again, Facebook has changed the metrics to calculate the
10 Tips to Raise Your Facebook Quality Score Read More »
Many small businesses view social media as strictly marketing. It’s also a great medium for customer service. In this article Ana Gotter reviews several tools, including Rignite, Sparkcentral and Social Studio, to monitor what customers are saying and offer them the help they need. You can flag problems that need to be resolved, address customer
A Great Tool for Customer Service: Social Media Read More »
Unlike other social media accounts, Facebook requires each admin to login from their own personal account, as opposed to 1 main business email account that everyone uses. To get around this, you can create a separate login for the business page using a new email address. However, Facebook doesn’t make it easy to switch between
Clients Ask: How Do I Create a Facebook Business Page? Read More »
For our clients who have a regular blog, we like to have installed on their CMS website a module or plugin that will auto share blog posts on social media. Our social media marketing campaign management contracts with clients are typically defined by budget and a certain number of posts. Therefore, automating the processes of
Social Media Publishing: Share Blog Posts to Your Social Accounts Automatically Read More »
Thanks to our client Good Life Family Magazine for this question: Q: How can we show our Twitter feed on our website and control the length or number of posts to display? A: To show tweets on your website you may add an embedded timeline to a text/HTML page (or in WordPress, place code in a widget
Easy Way to Show Tweets on Your Website Read More »
Social media marketing creates interest in your target audience. It can generate links to your website, thus boosting search engine optimization (SEO) and hence more traffic. This article provides tips to improve SEO through social media. These include developing an engaged target audience, using keywords in social content and by posting links to our
Tips for Boosting Website Traffic with Social Media Read More »
Easy design tools can help you create eye-catching images to use in your social media. Maybe you’ve heard of or are already using two popular desktop tools Canva and PicMonkey? In this article, Donna Moritz of Social Media Examimer presents three additional visual editing tools with new features—Relay, Designfeed and Adobe Spark—and explains how to
Easy Ways to Edit Images on Your Social Media Read More »
Embed from Getty Images To launch or not to launch . . . how to determine if you should join a new social media platform for marketing your business: New social media sites crop up all the time, which can be confusing for business owners in trying to stay on top of marketing in an increasing online
Starting on Yet ANOTHER Social Media Account?! Read More »
Embed from Getty Images Today, online marketing is a necessity for most small businesses. In this article David Brown, CEO of Web.com, says in addition to a website companies may also need to try advertising on Facebook (think: Promoted Posts) and search engines (think: Google Adwords). To get started, he advises to spend a
Where is the Best Place to Advertise Online for Your Business? Read More »