Last week a client admitted they were doing a great job with keeping their Facebook posts updated and fresh, but their Twitter account had fallen by the wayside. They said they did want to maintain a presence on Twitter, but in their geographical area, and for their business service, not a lot of activity or conversations were occurring on Twitter at the time. Luckily, there is a solution to help them spend more time on their Facebook marketing, and less on Twitter, but still be a part of the Twitter network.

Truthfully, the best way to engage on Twitter is to actively tweet, follow, retweet, favor, comment on the platform itself. Only your first 140 characters will show in a tweet. So linking your Facebook posts to your Twitter feed may not be the most effective Twitter strategy. However, if you simply don’t have time time to keep up with Twitter, but still want to maintain a presence on the network, read on.

Follow these steps to link your Facebook page to your Twitter account, and make it easier to share posts with your friends and followers:

1. Login to Facebook

2. Go to this link.

3. Make sure you are using Facebook as yourself, not as your page admin

4. Click on “Link to Twitter”

5. Click on “Authorize app.” This will allow Facebook to post to Twitter, linking the two accounts.

6. You should be told that your Twitter is now linked to your Facebook profile. However, you can still make adjustments to your settings, checking or unchecking boxes next to the following:

status updates
photos
video
links
notes
events

The default is to be checked. If you want any of those to NOT linked to Twitter, then unclick them and select “Save changes.”

From this point forward, when you make a post on Facebook and mark it for “Public” sharing, it will be auto-shared with Twitter.