Three ways your business can show in SERPs (search engine results pages) when people seek your products and services is through 1) paid advertising, 2) local search and 3) organic search. The first result is from using the Google Ads platform, formerly known as pay-per-click (PPC) advertising. The last two are the result of digital […]
Why Google Ads? Top 10 Reasons for Paid Search Advertising Read More »
It’s likely that you’re aware of the fact that a URL beginning with “https” indicates a website is protected by an SSL certificate, meaning that any communication between your computer and the website is done so in a secure manner. However, the inner workings of this process and its significant importance may not be common
SSL Certificate: Is Your Website Secure? Read More »
A Practical Guide for Asking Your Clients, Customers or Patients to Write Google Reviews Business owners and professional marketers know that Google reviews have become an integral part of digital marketing for companies, medical practices, and veterinary hospitals. It is true that Google reviews play an important role for online validation and local search ranking.
How to Increase Quantity and Quality of Your Google Reviews Read More »
There are several successful tactics for marketing a medical practice. These include search engine marketing, social media, blogs, direct mail, and more. At D Media, our small medical practice clients often rely on us for keyword-rich blogs. Medical blogs are an excellent tool to bring a niche target audience to your website. We implement blogs
Medical Practice Marketing: How to Write a Medical Blog Read More »
How much of a role does personal preference play in small business marketing? Even for larger corporations the business brand can be inherently connected to the identity of its CEO, president, or practice owner. Think Dave Thomas of Wendy’s or Steve Jobs of Apple. For small business owners, their practice is often an extension of
Clients continually ask us for advice on best practices for getting customer reviews on their website. In addition, they need direction for getting customers to leave reviews on sites like Google, Yelp, Healthgrades, Angie’s List and more. Logically, businesses want to differentiate between “satisfied” and “not satisfied” customers. Companies want happy customers to visit public
Is Review Gating Allowed for Google Reviews? Read More »
There is a huge amount of information to absorb for companies looking to advertise with promotional products. It can be overwhelming to pick the right one! How do you select the best Dallas promotional products? Every year, The Advertising Specialty Institute (ASI) publishes a Global Ad Impressions Study regarding promotional products usage research. In this
If you have a WordPress website for your business, then you probably utilize some plugins, too. Plugins are custom add-ons that enable small business owners to tailor their website with specific features and functions. There are plugins for almost anything you can imagine. This includes but is not limited to calendars, contacts, security and backups.
How to Get More Google Reviews for Your Business Read More »
The number of small businesses and medical practices that do not take advantage of routinely distributing newsletters or eNews is astounding. With platforms like MailChimp and Constant Contact, most organizations today can create a newsletter for no annual fee or monthly subscription cost. A newsletter is one of the most cost-effective and efficient marketing strategies
Newsletters aka eNews: Most Cost-Effective and Efficient Marketing Tools Read More »
Q: “I am printing a professional, full-color, high-end brochure for our business. What kind of print proof or press proof can I expect from the printing company? What proofing method is best?” A: Here is an overview of the types of print proofs you may receive from your printing company. Types of Print Proofs 1)
Print Proof, Prepress Proofing: Client Questions Answered Read More »