Social media marketing creates interest in your target audience. It can generate links to your website, thus boosting search engine optimization (SEO) and hence more traffic. This article provides tips to improve SEO through social media. These include developing an engaged target audience, using keywords in social content and by posting links to our […]
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As much as we love Google, unfortunately the search engine doesn’t always let businesses see the exact keywords visitors use to find their websites. This encourages web marketers to pay for Google Adwords in order to test out different keywords for clickthroughs and conversions. However, this article offers four alternative ways to unlock (not provided)
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Your website is important marketing tool that can lead to increased visibility and more sales. It gives your visitors a good impression of your brand. It makes sense that you spend the time to optimize your website, to make it stand out from the rest. Your site’s content should be mobile-friendly as well as appealing
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Easy design tools can help you create eye-catching images to use in your social media. Maybe you’ve heard of or are already using two popular desktop tools Canva and PicMonkey? In this article, Donna Moritz of Social Media Examimer presents three additional visual editing tools with new features—Relay, Designfeed and Adobe Spark—and explains how to
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Embed from Getty Images 4 Steps to Make Your Small Business Stand Out In my work as a tactical marketing specialist, I have an amazing opportunity to work with many unique and passionate small business owners. Becoming immersed in their marketing needs and learning about their company is an invigorating part of what I do. Time
Your Business Is Talking. Do Your Clients Listen? Read More »
Online marketing doesn’t always require a large budget. There are several free tools to consider. In this article Marcia Turner of Forbes reviews five options, including: Facebook Groups Have online conversations directly with your biggest fans—your customers. Google Alerts One of the best online market research tools. Use Google Alerts to get social media content
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Last week I spoke to the Legacy Mastermind group of Dallas women business owners on using Promotions to make your marketing delicious. It was a 1-hour presentation filled with take-away ideas, advice, statistical data and examples. The group gave great feedback and it was very well received. If you know of an organization, networking group,
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Q: Our service-based company has a large staff. Do we need to list ALL our employees on the website Our Team page? A: For businesses that have a large staff, but want to limit the “noise” on their website and instead market with a concise, targeted message, consider drafting a list of criteria to help decide
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Google AdWords has a more to offer than most small business owners realize. In this HubSpot article Samantha Shannon reviews seven little-known ways to manage your campaigns, customize your ads, and improve your targeting. This includes: . Call-Only Campaigns: For businesses who place more value on a phone call than a website visit conversion. Ad
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Embed from Getty Images To launch or not to launch . . . how to determine if you should join a new social media platform for marketing your business: New social media sites crop up all the time, which can be confusing for business owners in trying to stay on top of marketing in an increasing online
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