Direct mail: First class, standard, or nonprofit?
We have a nonprofit client who was recently faced with a decision on how to mail an important fundraising event invitation: First Class, Standard (a.k.a. Bulk), or Nonprofit. You might think because the client is a nonprofit agency, Nonprofit mail is the obvious choice. The cost savings of Nonprofit postage rates is definitely a huge […]
Direct mail: First class, standard, or nonprofit? Read More »