Success with your tradeshow starts with pre-show marketing. The goal is to drive attendees to your booth. Many attendees will make a list of booths they plan to visit before they arrive at the event. Pre-show Direct Mail Get your prospects to your booth: Scratch-off postcards have proven to be hihgly effective. The chance to […]
Trade Show Success: Pre-show Marketing Read More »
Repeat Orders—Then It used to be the norm in printing that an exact reprint—using same art with no changes—was less costly than the original print job. In the days of traditional film and plates, this was true. Artwork, prepress proofs, prepress work such as imposition and stripping, film and plates were all things that could
Do Print Reorders Cost Less? Read More »
At D Media, we provide both print and online marketing tactics. With the use of electronic forms of proofing methods, the two mediums (print vs. online) often overlap. This brings clients to a variety of valid questions about color and printing. Q: Why do colors in printed pieces look different from colors on my screen
Ink Colors and Printing—common Q & A Read More »
Make sure you’ve proofread your content at least 3 times before placing your print order. In addition, having another set of eyes review your art (including spelling, fonts, colors, and graphics) prior to placing a print order and during subsequent proofing stages will avoid last minute changes during the prepress phase and even on press. The
How to save $ on print: Proof, proof, proof (Tip #4) Read More »
A properly prepared art file flies through a prepress department. Make sure your art is created in a software program that your printing service supports. Check that there are no missing fonts or linked graphic and image files that could cause more prepress work, resulting in delay and increased costs. The goal is a seamless
How to save $ on print: Prepare your files (Tip #3) Read More »
Some clients wait until the last moment to order printing. They have a trade show on Friday and wait until Tuesday to place their print order. Because of the tight deadline, press schedules have to be changed, and ordering paper and supplies on short notice results in rush charges. Advance planning can prevent all this.
How to save $ on print: Plan ahead (Tip #2) Read More »
To be cost-efficient with print orders, ask questions up front about things that affect printing costs, such as: paper and ink materials color conversion color-matching bleeds turn time what is involved for rush orders Also ask about prepress costs, like rates for fixing unexpected errors in your art, or converting your files if not supplied
How to save $ on print: Ask questions (Tip #1) Read More »