Blogs are increasingly being used as a business tool. Blogs help:
- Improve your site’s SEO to grow website traffic,
- Show that your site offers fresh, new content regularly,
- Make your company more findable in search,
- Share your message exponentially across social media tools and platforms,
- Build deeper relationships with customers, and
- Establish you as an expertise in your industry.
Think about this: A company’s blog—not its home page—is often the most used entry point for visitors coming from searches.